The Story so far

Trade

5/13 Vale Royal, London, N7 9AP UK

phone: +44 (0)207 609 8364

fax: +44 (0)207 619 0402

Trade is the ultimate clubbing experience, the original all night bender and London's only reputable after hours club. Started eleven years ago by clubbing supreme Laurence Malice, the club has evolved into something far bigger. Trade is a global brand, exported throughout the world.

Laurence Malice started Trade eleven years ago. With fifteen years experience in the promotion of gay and mixed clubs, he is one man with his fingers firmly on the pulse on club land. Trade is without doubt, Malice's masterpiece. Something which started as an underground club and which evolved into what can only be described as a phenomenon.

The club itself has enticed literally hundreds of thousands of people into its throbbing vortex of sound, light, performance, visuals and of course people. Every Saturday night/Sunday morning, Pop stars mix with builders, city professionals mix with models, and doctors with actors. It is a place, which quite simply unites everyone!

In the United Kingdom, Trade has residencies across the length and breadth of the country. With London weekly, Bristol, Cardiff and Scotlandmonthly - Trade's presence in the UK is without question set in stone!

Exporting the brand is something Trade has extreme expertise in. In ten years Trade has globe trotted the following, and on more than one occasion:- New York, Miami,Brazil, Washington, Los Angeles, Melbourne, Sydney, Perth, Auckland, Cape Town, Johannesburg, Tel Aviv, Paris, Ireland, Valencia, Majorca, Ibiza, Helsinki and Montreal. This summer we launched Trade Los Angeles at the Hollywood Palace which runs bi-weekly.

The Balearic island of Ibiza has been Trade's summer home for the past four years. 1998 saw Trade take up a three month residency at Privilege, the worlds largest club. In 1999 and in conjunction with Spanish promoters - The Matinee Group, completed another sell out season in Ibiza at El Divino and Space!! Now, as Trade sliced its way through the Summer of 2001, we were back in Ibiza at the worlds largest club - Privilege. Together with Manumission, Trade will throw it's biggest ever Ibiza season, at a time when the brand has never been stronger.

Trade is famous for many things, but probably the most famous element is of course the music policy - pumping, underground, cutting edge dance music, supplied by its Fierce Rulin' Residents. This term is a brand in itself and is known throughout the world. International DJs such as Tall Paul and the late Tony de Vit both came from the Trade stable, a place where DJs cut their teeth! Currently Trade is proud to list the following DJ maestros as its residents, most of whom have been with the club since its inception:
Alan Thompson, Malcolm Duffy, Steve Thomas, Pete Wardman, EJ Doubell, Lisa German, Rosco, Gonzalo, Sharp Boys, Peter Ward, Steve Haswell, Fat Tony, Guy Willimas, Ziad, Tom MacMillan, Dolle and Fergie.

Trade has also created a lighter sound, which can be heard in our Lite Lounge. It's residents are the infamous Fat Tony, Peter Ward and the world renowned Sharp Boys. This sound, coupled with the main sound of trade provides the ultimate in clubbing concepts. Trade is as famous in the studio as it is with its events. Trade Volumes 1, 2, 3 , 4 and Summer Holiday have all sold in excess of 100,000 units each throughout the UK alone. The first Trade EP, which featured original material from all of its residents charted high in the national charts and sold 30,000 units. Trade have secured a 5 album deal with Beechwood Music which will see its uniquely branded sound sell out again. All this will ensure that Trade as a music brand is high amongst the top.

Trade also holds the largest gay paying membership in the UK, currently exceeding 3700. Each member regularly receives a high quality newsletter to keep them updated on forthcoming events and special promotions that are offered to them. In 1997 we introduced Gold and Silver membership schemes for our more affluent and loyal members, these cards offer extra privileges and discounts by various businesses.

Due to the unique global success of Trade - the first club to export their own brand of music to the US - Channel 4 commissioned an hour long documentary which was broadcast in late 1998. As well as hitting the TV, Trade is also featured on the Ministry of Sound's website radio station, attracting in excess of 1.5 million listeners a week.

Last yearTrade was invited by Radio 1 to host a sound stage at the recent Love Parade, the UK's first ever FREE outside dance festival. To say it was successful is quite simply an understatement. Up to 400,000 attended the event and over 200,000 stood their ground at the Trade stage alone.

Ready for the Test Lounge? If you want to send us demos, promos, please post to the address above.

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